How illuminated signs can benefit hospitality firms in summer

When it comes to illuminated signage, people often talk about the benefits it brings at night.

For much of the year, it gets dark early in Britain – and an illuminated sign will help a pub or restaurant to get noticed. What the owners of hospitality businesses often fail to realise, though, is that a sign of that kind can be useful during the lighter summer evenings too. This blog will explain all.

It can create atmosphere

You may not need the lighting to stand out in summer, but it can be very helpful in creating the right atmosphere. The type of lighting you choose for your sign will be very important, because each one creates a different atmosphere. Bold coloured neon lighting suggests excitement – which makes it ideal for nightclubs and pubs that host live entertainment.

On the other hand, LED signs emit a softer glow. That will make your venue seem warm and welcoming from outside, so it is perfect for restaurants, hotels and quieter pubs.

It can guide people

Even on summer evenings, it eventually starts to get darker. At that point an illuminated sign will make your venue high visibility from any distance. People are much more likely to be out for a walk in the nice weather, and your sign could entice them to come inside for something to eat or drink.

Once they are inside, illuminated wayfinding signage will guide them to everything from the dining areas to the bathrooms.

For custom illuminated signs in Manchester, call Ainsley Signs today.