How hoardings can help when launching a business

People often think that hoardings are just about privacy and security, but they can be a valuable advertising tool too. If you are preparing to launch a retail outlet, for example, hoardings can help to promote it and build customer anticipation. Keep reading to learn how you can use them in this way.

Craft a narrative

There will be a lot of people going past your hoardings, but they will have many other businesses competing for their attention. You’ll have to drag their eyes away from other shops (and from their phones!). The best way to do that is with a compelling narrative – and hoardings are the ideal canvas for it. Their size offers plenty of room for creativity, so use it. Tell a tale about your service or product and how it can make people’s lives better.

Always use imagery

However memorable the text on your hoardings is, the overall effect will still be flat without images. They are easier for people to take in as they are passing by – especially if you choose ones that are designed to elicit responses. Do you want people to react emotionally? If so, what kind of emotions are you looking for? Consider these questions before selecting your images.

Aim for the unique

A lot of retail outlets use hoardings as a promotional tool when launching, so you need to find a way to stand out. Options include digital or 3D designs as well as elements like living walls containing plants.

For great hoardings signage in Manchester, call Ainsley Signs.