Getting the most out of your illuminated signs

Illuminated signs are one of the most impactful promotional tools available for shops and other businesses.

They are a great way to stand out and catch the eye of the public, especially after dark. Here are some factors to consider if you want to truly maximise their effect.

Location

Putting an illuminated sign in the wrong place will reduce its power. Ideally, it should be positioned in a spot where it will be seen by the highest number of people possible. This means thinking about pedestrian and motor traffic patterns. It also means making sure nothing is obscuring the view of the sign.

Size

When it comes to signage size, bigger does not always mean better. The goal is for it to be easy to see and read both close-up and from a distance, without making it so huge that it overwhelms people. It’s typically not a good idea to fill the entire wall space you have chosen with the sign, as this will overpower everything else.

Design

You will need to think about what you want to be included in the sign. It can be custom made, which gives you almost unlimited options. For maximum impact, the sign should feature the name and logo of your shop or business. It should also use a colour scheme that is consistent with the rest of your branding.

Illuminated signs in Manchester for shops and other types of business are just one of the services that we offer at Ainsley Signs. For more information, get in touch today.