Four tips for ensuring your exhibition signs stand out

Business exhibitions and trade shows are an important part of the corporate world. They are an opportunity to showcase your company and what it does, but you will need impactful signage to attract that all-important initial attention.

Here are four tips for good trade show signs.

The message matters

Companies sometimes try to cram as much information as they can onto trade show signs, but that is counterproductive. It just makes the signs overly busy and confusing. A good move is to focus on a single snappy message and make that – plus your company name – the only text on the signs.

Use colour carefully

Colour can be an important factor in making your sign stand out, but it must be deployed thoughtfully. Use it to highlight crucial points, but try to stick with shades that are already part of your logo and brand. Avoid too many colours, as this will distract from the key message.

Quirks can work

Trade shows and industry events will draw a lot of businesses, all of them using signage. That means you’ll need to find ways of standing out, and unusual signs can help with that. Consider having them made in quirky shapes or using pop-up signs, to avoid conventionality.

Find a photo

A relevant photograph can draw the eye on a sign, so think about adding an appropriate one. Always use pictures of high standard though, as low grade ones can make your sign look pixelated.

Contact Ainsley Signs right away for top quality exhibition signs in Manchester.