Four tips for coming up with Christmas retail signs that rock

It is impossible to overstate the importance of the festive season for the retail industry. This is a time of year when the public wants to spend money, and the competition for their custom is fierce. One way you can win that contest is through your Christmas signage. Here are some tips to help you.

Don’t be afraid to be festive

If you want your festive signage to score, you must embrace the festivities. Try to incorporate Christmas themes and imagery in a way that fits with your brand. It will get people into the Christmas spirit – which will make them keener to buy.

Light up to stand out

Christmas is a period that is full of colour, glitter and sparkle – so you need something extra for a stand out sign. One great idea is to go with illuminated signage, as this always gets noticed. You can either make the text light up or surround your sign with festive lights.

Tell people a tale

Another way to grab the attention of busy consumers over Christmas is to make your signage tell a tale. The ideal story for this time of year is something heart-warming and inspirational, so use a narrative to sell.

Signage as a showcase

In addition to your regular signs, you should put up temporary ones that showcase any Christmas promotions you are running. These should feature punchy messaging and calls to action. They should also be displayed prominently.

For retail signs in Manchester that will bring sales success, call Ainsley Signs now.