Four key elements that make a good business sign

Branded business signs should serve three purposes: securing attention and recognition for your company; emphasising its main messages; and creating a positive visual impression. There are certain steps you need to take if you want to achieve all three though.

The location

The first one is where the sign will be located. This has to come first because it will determine everything from the size to the design. Your main branded sign should either be added to the side of the building or be a free-standing pylon or panel sign that sits in front.

The proportions

What comes next is the proportions of the sign. It will have to be noticeable – and readable – for people who are a distance away. Most branded business signs tend to be fairly large and feature bold text for just that reason.

The colours

A good, branded business sign will make use of a high contrast colour scheme. This could be white text against a black background or vice versa. If you want more colour, you could use white writing against a red backdrop. The point is to ensure the text stands out.

The style

Branded business signs should use simple and punchy design styles. This means an attractive logo and no more than two fonts for the text. It should also be styled in a way that suits the image of the company – whether that is lively and fun or steady and serious.

To get your branded signage made by the best sign makers in Manchester, call Ainsley Signs today.