Four colours that can be great for retail signage

Colour is an important part of retail signage design. This is because it is about more than just aesthetic appeal – colours trigger feelings in people.

This is called colour psychology, and applying it to retail signs makes sense. So, what colours have a positive psychological effect on customers?

Red

This is a bold colour that exudes a sense of urgency. In retail environments, people make snap decisions, so red can help tilt the balance in favour of buying. It has been shown to boost both the heart rate and adrenaline. This makes it a valuable addition to signs promoting sales and special offers.

Yellow

If used in the correct way, yellow can make people feel happy and warm. This is because it is associated with sunshine.

The best way to achieve this feeling is by balancing it with a colour that evokes nature – such as green. People who feel positive will be more engaged with what you have to offer.

Blue

While the previous colours are useful, they can also leave people feeling overwhelmed. If you want to calm customers down so they can pay closer attention to something, blue is the ideal colour choice. It has a soothing effect and also evokes trustworthiness.

Green

Because of its associations with the natural world, green evokes feelings of health and wellbeing. If your retail outlet specialises in health or wellness products, it can be a wise choice to use green in your signs.

For retail signs in Manchester that are created with an excellent grasp of colour psychology, get in touch with Ainsley Signs today.