Five uses of vinyl lettering in business

There is no way to overstate the importance of signage in the business world. Whether you are running an office, a shop or a restaurant, you will need signs. They are vital as a way of promoting your business, but they also help people navigate their way round – all while increasing your visibility.

Despite the rise of online forms of advertising, traditional signage has lost none of its currency. When it comes to choosing the materials for a business sign, one of the most popular choices is vinyl. It is particularly common for this material to be used in the creation of sign lettering. This is partly down to its versatility; there are simply plenty of uses for vinyl lettering in the business world.

What is vinyl lettering?

Before we go into those uses, it is worth quickly explaining what vinyl lettering is. The vinyl used to create the letters is a thin form of plastic, from which the required shapes are cut. It is adhesive on one side, which makes application very easy.

What are its uses in business?

Now, let us take a look at some of the ways in which vinyl lettering can be used in business.

Storefront signs

One of the ways is in the creation of storefront signage, for which it is ideally suited. This is because vinyl lettering is resistant to all forms of weather. It will not peel or rot when exposed to the rain, fade when exposed to UV sun rays or come loose in strong winds.

Because the letters can be cut to any size or shape, they can easily be made to fit your shop fascia.

Window displays

Vinyl lettering is also a very good choice for window displays. The adhesive backing on the vinyl ensures that the letters just have to be stuck in place once they have been cut. These displays can let the public know about sales or promotions you are running – and vinyl lettering will combine that information with visual attractiveness.

It can also be used in the creation of window decals, which will brighten up the front of your shop and boost your brand’s visibility.

Wall lettering

Vinyl lettering will work just as well for forms of interior signage as they would for exterior ones. A good example of this is the wall lettering that is sometimes found in office spaces. This is most often used for brand enhancement and for sharing messaging. It can range from slogans to inspirational quotes, but it will make office interiors more colourful and engaging for both employees and visitors. The first of those is just as important as the second, because happy and engaged employees are more productive.

Flat cut vinyl letters will be the best option for wall lettering.

Directional signage

Another interior use for vinyl lettering is in the creation of directional signage. This is something that all types of business – from office to retail and hospitality – will need.

Vinyl letters can be used to produce sharp, clear directional signs that help people to find key places, such as bathrooms and checkouts. This will improve their experience of your business, making them more likely to come back.

Vehicle graphics

Vinyl lettering can also be a way of adding graphics to your business vehicles. This could be simple lettering or a full body vehicle wrap. Adding graphics of this kind to vehicles will give you a form of mobile advertising. This makes it great for smaller businesses with local and regional customer bases.

Why choose vinyl lettering?

There are good reasons to pick vinyl lettering ahead of other signage choices.

It is very durable

This type of lettering is extremely hard wearing and is able to withstand extreme weather conditions. This makes it ideal for outdoor signage in the UK.

It is cost-effective

Vinyl lettering does not cost much to design and manufacture, which makes it a sensible choice if you have a restricted budget.

The durability of vinyl lettering also contributes to its cost-effectiveness. Once it has been installed, it will last for years if you want it to. This means you will not have to pay for regular replacements or repairs.

For high grade vinyl lettering in Manchester, get in touch with Ainsley Signs today.