Conservation areas: how to get approval for your signage

If your business is located within a conservation area, the process of getting signage approval can be tougher.

So many companies end up down a rabbit hole of rejected designs, delays and spiralling costs. If you want to avoid that fate, keep reading.

Think building, not brand

The standard way of approaching a signage project is to create designs that fit your brand identity. This must be different when the building is in a conservation area though, as signage will have to be complementary.

Planners will only approve signage that preserves the history and character of its surroundings.

Types of signs that win approval

Some types of signage are far more likely to be approved than others.

Painted signs

Painted signage is a type that planners look on favourably for conservation areas. It can be a painted wooden fascia sign or one painted directly onto the building exterior. The point is that the traditional, heritage-friendly appearance it offers is less likely to clash with the surrounding area.

Flat-cut letter signs

Individual flat-cut signage letters usually gain the approval of planners because they are understated in style. You must choose the right kind of material though, such as timber, aluminium or brass.

Halo lit signs

If you really need an illuminated sign, the best choice for a conservation area is one that uses halo lighting. There is very little chance of getting approval for a full-on neon or fluorescent sign, but halo lighting is softer and more subtle.

For halo illuminated signs in Manchester, give Ainsley Signs a call right away.