Advice for eye catching exhibition signage

When promoting your company at an exhibition, you will face a lot of competition. These are crowded events, so winning attention can be a tough task. One of the best ways to stand out is through high quality exhibition signage.

Why you need good exhibition signage

Exhibitions are an opportunity to let people know what your company offers and why they should choose you ahead of your rivals. The fact that the audience is industry insiders rather than the general public means that achieving those goals is harder, however. You have to differentiate yourself but also attune your messaging to people who already understand your product or service. That is where well-thought-out exhibition signs like roll up banners can make all the difference.

How to create eye-catching exhibition signage

Make the messaging concise

A lot of companies try to cram as much information as possible onto their signs – which is understandable. You want possible clients to know all about what you do, but this can be counterproductive. Restrict messaging to basic product or service information plus a hook to reel people in. The goal is to get them to come to your stand, where you can tell them more.

Be bold with colour

Colour is a great way to catch the eye, so don’t be afraid of it. At the same time, your sign must avoid clashing colours and a theme that does not fit your brand. Aim for your standard colour scheme with a little extra sparkle.

Find a font that works

The font must be highly readable but also attractive. Choose a unique font that is legible from a distance and that does not jar with the rest of your company image.

Use quality materials and smart placement

Exhibition signage should be made from top-quality materials such as vinyl. It will be the first impression possible clients get of your company, so it needs to be a positive one. Everything from the construction to the design should indicate that you value quality and care.

Finally, make sure it is well placed within your exhibition set up. There is no point investing in good signage if people have an obstructed view of it.

For exhibition signs in Manchester that are professionally designed and manufactured, contact Ainsley Signs today.