How to create dynamic advertising hoardings

Hoardings can be a very effective way for companies to get their message across.

These billboard-style signs have an advantage in winning public attention due to their sheer size. You will still need to make the most of the space available to really benefit though, so follow these tips for your hoardings ad campaign.

Keep it simple

Hoardings are often viewed from a distance while on the move. This means the message on them needs to be concise and digestible at a single glance.

Keep the writing to a minimum and make it punchy and memorable. Also, it’s a good idea to use a font style that is bold and not overly decorative or fancy.

Think visual

The right image can have more impact than text when it comes to hoardings. That could be a photograph or a piece of creative design, but the key thing to remember is that it must catch the eye and evoke emotion.

Your choice should be determined by how you want your potential customers to feel when they see your hoarding.

Choose your location wisely

Where you decide to place your advertising hoarding will play a big part in how successful it is. You can get the message and design just right, but if the ad is in a spot where your target demographic won’t see it, there is little point.

Places that attract a lot of footfall, such as tourist hotspots and busy roads, are good options.

For high quality hoardings signage in Manchester, contact Ainsley Signs.